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GLOBAL EUROPEAN INNOVATION FINANCIAL

Research Published on The Innovation Edition
Formerly Known as The Technology Edition

TRAVEL INNOVATION AND TECHNOLOGY TRENDS: 2010 AND BEYOND
ANALYSIS, March 2010 show abstract
Buttons_buynow PhoCusWright has isolated 10 key travel innovation and technology trends from the plethora of global initiatives in the past year. Together, these trends form a mosaic of interconnected components that set the direction for the future of travel distribution.
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GROUP BOOKING SOLUTIONS
ANALYSIS, February 2010 show abstract
Most airlines and global distribution systems have neglected to provide automation for group bookings, despite the sizable revenue of this segment – but several companies have innovative products and capabilities in the works.
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MOBILE UPDATE: ADOPTION, INNOVATION...LOCATION!
ANALYSIS, January 2010 show abstract
The mobile landscape is continuing to shift. While mobile travel bookings are still in their infancy, demand for travel applications soared in 2009, and the industry responded. Here are the top developments of 2009 and a look at what to expect in the coming year.
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HOW CLOUD COMPUTING COULD REVOLUTIONIZE THE TRAVEL INDUSTRY
SPOTLIGHT, January 2010 show abstract
Cloud computing has several years to go before reaching maturity, but the current opportunities it presents ― especially for new ventures ― overshadow the risks. This article delves into the business and technical aspects of cloud computing and highlights how several companies are using it to their advantage.
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TRAVEL TECHNOLOGY INNOVATION FOCUS: CUSTOMIZATION, MOBILE, SEMANTIC TECHNOLOGY AND BUSINESS MODELS
ANALYSIS, December 2009 show abstract
Travel distribution of the future will be dominated by innovation, and opportunities in the space are myriad. Hot spots like customization and semantic and mobile technology are especially attractive for new entrants.
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THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART FIVE OF FIVE
DATA POINT, December 2009 show abstract
While most travelers aren’t yet using their mobile devices to make travel reservations, early adopters tend to be young, arguably hip, and, most importantly, frequent travelers. Among online travelers, maps and flight status alerts are the most desired mobile activities, stressing the importance of time-and location-sensitive information.
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TRAVEL INDUSTRY STANDARDS: FISH OR CUT BAIT
SPOTLIGHT, December 2009 show abstract
Creating a global electronic marketplace for travel requires standards that enable learning, shopping, and booking across a multitude of points-of-sale. While some standards have been established, most segments are still too fragmented and there is still much to be done. What are the next steps, and who will make them happen?
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GLOBAL DISTRIBUTION SYSTEMS MOVE INTO THE FUTURE PART THREE: GDS-SUPPLIER CONNECTIVITY
SPOTLIGHT, December 2009 show abstract
The relationship between global distribution systems and airlines has always been rocky. Now, carriers’ full-court press with fare bundles, optional services and ancillary fees is having ripple effects across the travel distribution ecosystem, putting pressure on the GDSs and others to develop direct connect systems to adapt.
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PHOCUSWRIGHT ONLINE TOWN HALL CONFERENCE REVIEW AND OUTLOOK WITH PHILIP WOLF
PRESENTATION, December 2009 show abstract
Whether you attended The PhoCusWright Conference this year or not, do not miss the opportunity to hear Philip Wolf's interpretation of the big event!

To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links.
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THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART FOUR OF FIVE
DATA POINT, December 2009 show abstract
Travelers say online reviews influence them more than any other type of social media and have a significant effect on their purchasing decisions. But that doesn’t mean travel companies should spend more time fretting over negative reviews – travelers are actually more likely to be influenced by positive ones.
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WHAT IS A SUPERPNR, AND WHY IS IT IMPORTANT?
ANALYSIS, November 2009 show abstract
Buttons_buynow The SuperPNR’s ability to support non-GDS and complex content could meet the needs of an expanding travel marketplace – but right now, significant limitations prevent it from becoming a reliable platform for travel agencies and travel management companies.
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EVOLUTION IN TRAVELER PROFILES
ANALYSIS, September 2009 show abstract
Buttons_buynow To support the increasingly complex demands of marketing and CRM for travel management companies and leisure agencies, the GDSs and several technology providers are introducing new systems for generating and managing traveler profiles.
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GLOBAL DISTRIBUTION SYSTEMS MOVE INTO THE FUTURE PART TWO: THE USER INTERFACE
SPOTLIGHT, September 2009 show abstract
While many travel agents are still wedded to the green screen, GDSs and technology providers have created a number of modern user interfaces to keep up with the needs of both agencies and travel providers.
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ANALYST BRIEFING: THE IPHONE AND THE FUTURE OF MOBILE TRAVEL APPLICATIONS
PRESENTATION, September 2009 show abstract
This Webinar is the result of a year-long PhoCusWright research study on the impact of mobile technologies on the global travel industry. It will review current trends in mobile technology and their impact on specific travel industry segments (airlines, hotels, car rental, online and traditional travel companies and the corporate travel industry). The research provides insight into the applications used and desired by frequent leisure and business travelers, and spotlights useful travel-oriented applications available on the iPhone.

To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links.
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THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART THREE OF FIVE
DATA POINT, September 2009 show abstract
Despite how quickly social networking and micro-blogging have lit up the information-sharing world, travelers still overwhelmingly prefer to share their travel experiences in more personal ways: in person, on the phone, or on email. Part 3 of The PhoCusWright Consumer Travel Technology Survey takes a close look at the this dynamic and examines the various ways in which travelers use social media.
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GLOBAL DISTRIBUTION SYSTEMS MOVE INTO THE FUTURE, PART ONE
SPOTLIGHT, September 2009 show abstract
Airline products are changing, and changing fast – forcing technology providers to keep up or be left behind. Optional services and fare families, the latest in a la carte air content, require a complex rewiring of distribution strategies.
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TRAVEL CONTENT DISTRIBUTION: INDUSTRY HEAL THYSELF
ANALYSIS, September 2009 show abstract
Buttons_buynow Air and hotel distribution strategies have evolved with the times, but other segments still lack efficiency in this arena. This article examines how air and hotel have managed to keep up and discusses why other travel segments should strategize to compete on value instead of for control of the distribution channel.
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THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART TWO OF FIVE
DATA POINT, August 2009 show abstract
Use of social media in its many forms – social networking, blogging, micro-blogging, review-writing – is growing at breakneck speed. Part Two of The PhoCusWright Consumer Technology Survey Third Edition homes in on social media usage among online travelers, examining patterns by age, frequency and choice of technology.
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ANALYST BRIEFING: TRAVEL & FINANCE OUTLOOK 2009-2010
PRESENTATION, August 2009 show abstract
Jake Fuller, PhoCusWright's senior research analyst, finance and analytics, explains the implications of the latest travel agency earnings, identifies signs of recovery (or not), and projects the industry outlook for the next 12 months.

To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links.
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THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART ONE OF FIVE
DATA POINT, July 2009 show abstract
The recent explosion of Web sites focused on the early phases of travel planning are having the intended effect. According to The PhoCusWright Consumer Technology Survey Third Edition, the vast majority of online travelers now select their leisure travel products – and their destinations – online.
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THE IPHONE AND TRAVEL
SPOTLIGHT, July 2009 show abstract
Buttons_buynow Small screens, complicated navigation and limited application availability have hindered much of the travel industry’s efforts to enter the mobile space – until now. The iPhone’s game-changing features and user experience have opened up tremendous potential for travel suppliers, intermediaries and travelers alike.
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OPTIONAL SERVICES: THE COMING SEA CHANGE IN AIR TRAVEL DISTRIBUTION—ATPCO AND ARC
SPOTLIGHT, July 2009 show abstract
Airlines are embracing unbundling and branded fare families, creating potential for dramatic upheaval across the distribution landscape. ARC and ATPCO – two essential distribution hubs in the U.S. market – have introduced approaches to keep up with the challenges of this evolving market.
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INNOVATION PROFILES: LEARNING AND SHOPPING
SPOTLIGHT, May 2009 show abstract
Buttons_buynow Travelers start exploring destinations long before their reservations hit the books. A host of newcomers in online distribution are honing in on these early planning stages – dreaming, learning and shopping – and using a wide variety of business models, social networking tools and fresh display approaches to make a name for themselves in this space.
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THE FACEBOOK PHENOMENON
SPOTLIGHT, April 2009 show abstract
Buttons_buynow Online social networks have emerged as an important facet in the daily lives of hundreds of millions of people worldwide. As consumers have swarmed around MySpace and Facebook, advertisers and businesses have raced to monetize the growing virtual neighborhoods and software developers have begun to leverage the power of these communities.
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ANALYST BRIEFING: PHOCUSWRIGHT'S MOBILE: THE NEXT PLATFORM FOR TRAVEL
PRESENTATION, April 2009 show abstract
This analyst briefing covers highlights from PhoCusWright’s Mobile: The Next Platform for Travel report published in March 2009.

To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links.
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PHOCUSWRIGHT'S 2009 TECHNOLOGY TREND PREDICTIONS
ANALYSIS, March 2009 show abstract
Buttons_buynow What can travel companies expect from technology in 2009? PhoCusWright pinpoints the 10 trends that will drive innovation, strategy and business value in the coming year.
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PHOCUSWRIGHT'S MOBILE: THE NEXT PLATFORM FOR TRAVEL
REPORT, March 2009 show abstract
Buttons_buynow Mobile phones are now more prevalent than cars and credit cards, and in many countries will be the first way people access the Internet. PhoCusWright’s comprehensive study on the future of mobile travel tracks key trends in technology and consumer behavior, sizes the market opportunity and takes a close look at current and future mobile strategies.
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HYPERLOCAL CONTENT SERVICES
ANALYSIS, March 2009 show abstract
Buttons_buynow Technological innovation from GPS to smartphones has increased the flow of local content between publishers and consumers. Now “hyperlocal” services can deliver highly personalized ads, news, events and other information – and consumers may even start expecting it.
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INNOVATION PROFILES: SHOPPING AND BOOKING
SPOTLIGHT, February 2009 show abstract
Buttons_buynow In a shopping and booking world still dominated by legacy systems, innovation is a priority. These seven companies have come up with creative approaches to shopping and booking that put customers and suppliers first.
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THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY SECOND EDITION
DATA POINT, January 2009
A series of five articles presenting the findings of how U.S. travelers are using and adopting technology when shopping for and booking travel.
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