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RESEARCH SUBSCRIPTIONS: INNOVATION EDITION
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GLOBAL EUROPEAN INNOVATION FINANCIAL

Research Published on The Innovation Edition
Formerly Known as The Technology Edition

PRESENTATION: GOOGLE SEALS THE DEAL WITH ITA
PRESENTATION, July 2010 show abstract
Buttons_buynow PhoCusWright's leading industry analysts discuss Google's acquisition of ITA Software. This Online Event delves into the implications and effects of this game-changing news.

To access the recording of this Online Event, please go to slide 2 of the PDF presentation.
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OPPORTUNITIES FOR INNOVATION: PAYMENT OPTIONS AT THE POINT OF SALE
SPOTLIGHT, June 2010 show abstract
Airlines are changing their product suites and their approaches to content distribution and sales. In the face of this evolving business environment – and given the availability of new tools – airlines and travel agencies need to determine whether to build on legacy technology, embrace the new ideas, or both.
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PHOCUSWRIGHT'S ANCILLARY SERVICES REPORT
REPORT, June 2010 show abstract
Buttons_buynow The advent of ancillary services – or unbundled air content – is permanently repositioning the airline business model. This new merchandising approach requires substantial technological changes for distributors of air content. Are they up to the challenge?
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TWITTER AND TRAVEL: THE STREAM'S THE THING
ANALYSIS, May 2010 show abstract
Twitter has clearly captured the world’s imagination, but as with any new means of communication, its applications and business model are still emerging. This article provides an overview of Twitter’s progress, assesses its current use in relation to travel and explores future travel applications.
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MONTHLY ONLINE HOTEL SENTIMENT INDEX AND AVERAGE DAILY RATE, 2008-2009
CHART, May 2010 show abstract
Monthly Online Hotel Sentiment Index and Average Daily Rate, 2008 and 2009
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SHARE OF ALL POSTED HOTEL REVIEWS ON OTAS BY OTA, 2009
CHART, May 2010 show abstract
Share of All Posted Hotel Reviews on OTAs by OTA, 2009
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YEAR-OVER-YEAR GROWTH IN VOLUME OF POSTED HOTEL REVIEWS BY OTA, 2009
CHART, May 2010 show abstract
Year-Over-Year Growth in Volume of Posted Hotel Reviews by OTA, 2009
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YEAR-OVER-YEAR GROWTH OF HOTEL ROOM NIGHTS SOLD AND POSTED HOTEL REVIEWS BY OTA, 2009
CHART, May 2010 show abstract
Year-Over-Year Growth of Hotel Room Nights Sold and Posted Hotel Reviews by OTA, 2009
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ANCILLARY SERVICES: A TIPPING POINT OF INDUSTRY DYNAMICS
PRESENTATION, April 2010 show abstract
Buttons_buynow This is a 60-minute Online Event hosted by Bob Offutt, PhoCusWright's senior technology analyst and editorial director, Innovation Edition and Susan Steinbrink, senior research and corporate market analyst. It will help you discover how travel distribution is being redefined for all industry players, predict changes in the entire traveler experience, recognize how ancillary services can benefit airlines in more ways than just added revenue and much more.

To access the recorded Webinar, please go to slide 2 of the PDF presentation to access the links.

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INTRODUCTION TO SOCIAL MEDIA ANALYTICS
ANALYSIS, April 2010 show abstract
Buttons_buynow So, your travel company is now participating in social media outlets – but do you understand what customers are really saying about your brand? Social media analysis sheds new light on trends in customer sentiments and provides tools to home in on attention-worthy conversations.
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DRIVING EMPLOYEE ENTHUSIASM WITH EMPOWERING SOFTWARE
ANALYSIS, April 2010 show abstract
Enabled, engaged employees are the foundation of a company’s success, and on-demand software solutions that allow employees to better serve customers are a nonnegotiable investment for smart firms.
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SPOTLIGHT: INNOVATION PROFILES: SHOPPING AND BOOKING
ANALYSIS, April 2010 show abstract
Buttons_buynow The explosion in online access to Long Tail travel content has given birth to a new class of intermediaries with new ideas about how to deliver shopping and booking services. PhoCusWright shares the skinny on 23 of the most innovative companies in this arena.
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INNOVATION PROFILES: DISCOVER AND LEARN
ANALYSIS, March 2010 show abstract
Buttons_buynow The discovery and learning phases are critical parts of the travel planning process. These 25 companies – most of which presented at PhoCusWright’s 2009 Travel Innovation Summit – have created innovative ways to engage travelers at these stages.
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TRAVEL INNOVATION AND TECHNOLOGY TRENDS: 2010 AND BEYOND
ANALYSIS, March 2010 show abstract
Buttons_buynow PhoCusWright has isolated 10 key travel innovation and technology trends from the plethora of global initiatives in the past year. Together, these trends form a mosaic of interconnected components that set the direction for the future of travel distribution.
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GROUP BOOKING SOLUTIONS
ANALYSIS, February 2010 show abstract
Buttons_buynow Most airlines and global distribution systems have neglected to provide automation for group bookings, despite the sizable revenue of this segment – but several companies have innovative products and capabilities in the works.
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MOBILE UPDATE: ADOPTION, INNOVATION...LOCATION!
ANALYSIS, January 2010 show abstract
Buttons_buynow The mobile landscape is continuing to shift. While mobile travel bookings are still in their infancy, demand for travel applications soared in 2009, and the industry responded. Here are the top developments of 2009 and a look at what to expect in the coming year.
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HOW CLOUD COMPUTING COULD REVOLUTIONIZE THE TRAVEL INDUSTRY
SPOTLIGHT, January 2010 show abstract
Buttons_buynow Cloud computing has several years to go before reaching maturity, but the current opportunities it presents ― especially for new ventures ― overshadow the risks. This article delves into the business and technical aspects of cloud computing and highlights how several companies are using it to their advantage.
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TRAVEL TECHNOLOGY INNOVATION FOCUS: CUSTOMIZATION, MOBILE, SEMANTIC TECHNOLOGY AND BUSINESS MODELS
ANALYSIS, December 2009 show abstract
Buttons_buynow Travel distribution of the future will be dominated by innovation, and opportunities in the space are myriad. Hot spots like customization and semantic and mobile technology are especially attractive for new entrants.
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THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART FIVE OF FIVE
DATA POINT, December 2009 show abstract
While most travelers aren’t yet using their mobile devices to make travel reservations, early adopters tend to be young, arguably hip, and, most importantly, frequent travelers. Among online travelers, maps and flight status alerts are the most desired mobile activities, stressing the importance of time-and location-sensitive information.
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TRAVEL INDUSTRY STANDARDS: FISH OR CUT BAIT
SPOTLIGHT, December 2009 show abstract
Buttons_buynow Creating a global electronic marketplace for travel requires standards that enable learning, shopping, and booking across a multitude of points-of-sale. While some standards have been established, most segments are still too fragmented and there is still much to be done. What are the next steps, and who will make them happen?
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GLOBAL DISTRIBUTION SYSTEMS MOVE INTO THE FUTURE PART THREE: GDS-SUPPLIER CONNECTIVITY
SPOTLIGHT, December 2009 show abstract
The relationship between global distribution systems and airlines has always been rocky. Now, carriers’ full-court press with fare bundles, optional services and ancillary fees is having ripple effects across the travel distribution ecosystem, putting pressure on the GDSs and others to develop direct connect systems to adapt.
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PHOCUSWRIGHT ONLINE TOWN HALL CONFERENCE REVIEW AND OUTLOOK WITH PHILIP WOLF
PRESENTATION, December 2009 show abstract
Whether you attended The PhoCusWright Conference this year or not, do not miss the opportunity to hear Philip Wolf's interpretation of the big event!

To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links.
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THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART FOUR OF FIVE
DATA POINT, December 2009 show abstract
Travelers say online reviews influence them more than any other type of social media and have a significant effect on their purchasing decisions. But that doesn’t mean travel companies should spend more time fretting over negative reviews – travelers are actually more likely to be influenced by positive ones.
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WHAT IS A SUPERPNR, AND WHY IS IT IMPORTANT?
ANALYSIS, November 2009 show abstract
Buttons_buynow The SuperPNR’s ability to support non-GDS and complex content could meet the needs of an expanding travel marketplace – but right now, significant limitations prevent it from becoming a reliable platform for travel agencies and travel management companies.
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EVOLUTION IN TRAVELER PROFILES
ANALYSIS, September 2009 show abstract
Buttons_buynow To support the increasingly complex demands of marketing and CRM for travel management companies and leisure agencies, the GDSs and several technology providers are introducing new systems for generating and managing traveler profiles.
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GLOBAL DISTRIBUTION SYSTEMS MOVE INTO THE FUTURE PART TWO: THE USER INTERFACE
SPOTLIGHT, September 2009 show abstract
While many travel agents are still wedded to the green screen, GDSs and technology providers have created a number of modern user interfaces to keep up with the needs of both agencies and travel providers.
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ANALYST BRIEFING: THE IPHONE AND THE FUTURE OF MOBILE TRAVEL APPLICATIONS
PRESENTATION, September 2009 show abstract
This Webinar is the result of a year-long PhoCusWright research study on the impact of mobile technologies on the global travel industry. It will review current trends in mobile technology and their impact on specific travel industry segments (airlines, hotels, car rental, online and traditional travel companies and the corporate travel industry). The research provides insight into the applications used and desired by frequent leisure and business travelers, and spotlights useful travel-oriented applications available on the iPhone.

To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links.
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THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY THIRD EDITION, PART THREE OF FIVE
DATA POINT, September 2009 show abstract
Despite how quickly social networking and micro-blogging have lit up the information-sharing world, travelers still overwhelmingly prefer to share their travel experiences in more personal ways: in person, on the phone, or on email. Part 3 of The PhoCusWright Consumer Travel Technology Survey takes a close look at the this dynamic and examines the various ways in which travelers use social media.
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GLOBAL DISTRIBUTION SYSTEMS MOVE INTO THE FUTURE, PART ONE
SPOTLIGHT, September 2009 show abstract
Airline products are changing, and changing fast – forcing technology providers to keep up or be left behind. Optional services and fare families, the latest in a la carte air content, require a complex rewiring of distribution strategies.
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TRAVEL CONTENT DISTRIBUTION: INDUSTRY HEAL THYSELF
ANALYSIS, September 2009 show abstract
Buttons_buynow Air and hotel distribution strategies have evolved with the times, but other segments still lack efficiency in this arena. This article examines how air and hotel have managed to keep up and discusses why other travel segments should strategize to compete on value instead of for control of the distribution channel.
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