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The Innovation Edition Methodology
Formerly Known as The Technology Edition

The mission of The Innovation Edition is to analyze and forecast how innovation will affect the future of travel distribution. 

Our goal is to enable our customers to anticipate and leverage technology based innovation for business success.

This involves:

• Tracking new business initiatives and technology innovation in travel
• Monitoring technologies that have had business success in other industries
• Conducting in depth interviews with industry leaders in travel and travel-related businesses
• Profiling start-up companies and showcasing new features, products and services
• Observing and analyzing consumer behavior relative to technology adoption, usage and preferences
• Studying travel technology innovation on a global scale
• Learning of plans and cutting edge activities through interaction with The Travel Innovation Summit@The PhoCusWright Conference
• Developing in depth assessments and forecasts of future trends