Research Published on The Global Edition

PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, November 2008 show abstract
PhoCusWright's European Online Travel Overview Fourth Edition delivers comprehensive sizing and analysis of the EU15 countries plus Norway and Switzerland for the total and online leisure/unmanaged business travel market, presenting historical figures for 2006-2007 and projections for 2008-2010. This study provides detailed sizing and trends analysis for all of Europe’s major travel markets across air, hotel and lodging, car rental, packaging and rail. Channel segmentation analysis includes online intermediaries, supplier Web sites, and offline channels, including identification and market share of the leading European online travel agencies, and key dynamics with supplier Web sites.

PHOCUSWRIGHT'S U.S. ONLINE TRAVEL OVERVIEW EIGHTH EDITION
REPORT, November 2008 show abstract
This flagship report presents PhoCusWright’s comprehensive analysis and forecast of the U.S. total and online leisure/unmanaged business travel market, presenting historical figures for 2006-2007 and projections for 2008-2010. Data and analysis cover air, hotel and lodging, car rental, packaging, cruise and rail. Channel segmentation analysis includes online intermediaries, supplier Web sites, and offline channels. The report also providers a sweeping review of critical trends, identifies leading players and important innovations across all categories, and examines how all segments of the online travel market are adapting to a volatile economic climate.

PAN-EUROPEAN ONLINE TRAVEL AGENCIES
DATA POINT, October 2008 show abstract
Boosted by better supplier inventory and improved online penetration, most of the major European OTAs showed strong double-digit growth in the first half of 2008. Market maturity will dampen growth rates in the coming years, and the top international OTAs will face intensifying competition not just from each other but from strong regional players as well.

PHOCUSWRIGHT'S INDIAN ONLINE TRAVEL OVERVIEW
REPORT, October 2008 show abstract
Diversity dominates in this marketplace like nowhere else. PhoCusWright’s Indian Online Travel Overview delves deeply into the myriad forces driving this uniquely complex market and forecasts where its explosive growth will lead.

ONLINE TRAVEL AGENCIES FIRST HALF 2008: AGGRESSIVE STEPS FOR A TOUGH MARKET
DATA POINT, October 2008 show abstract
Times are getting tough. With inflation up, consumer spending down and “staycation” as the summer travel buzzword, online travel agencies – still the preferred shopping method for dollar-conscious travelers – are feeling the heat.

PACKAGING UPDATE: WEAK ECONOMY GIVES PACKAGING A LIFT
DATA POINT, September 2008 show abstract
The strong economy and demand for leisure travel in recent years supported the direct distribution strategies of airlines and hotels, but the tide has turned – as it always does – and the weaker demand for leisure travel in 2007 and 2008 is giving online packaging a counter-cyclical lift.

AIRLINES FIRST HALF 2008: AMID A DISMAL YEAR, ONLINE SHOPPING, BOOKING GROWS WHILE REVENUE SLOWS
DATA POINT, September 2008 show abstract
Airline Internet sales continue to post double-digit gains amid a turbulent period, where passengers are down and fares and fees are way up. But the outlook for airlines is bleak, and the ripple effects for the entire industry are widespread, significant, and have yet to be fully felt.

THE PHOCUSWRIGHT BUSINESS TRAVEL TRENDS SURVEY THIRD EDITION
SPOTLIGHT, September 2008 show abstract
Big changes are dominating the business travel landscape, and according to The PhoCusWright Business Travel Trends Survey Third Edition, the traveler is at the helm. Business and leisure are blending like never before, and both corporate travel managers and travel providers need to take a hard look at adjusting their paradigms to accommodate this shift.

SQUEEZED FROM ALL SIDES: WHAT'S NEXT FOR CORPORATE TRAVEL
ANALYSIS, August 2008 show abstract
Increasing traveler demands, economic uncertainty and cost-cutting pressures along every link of the value chain have U.S. corporate travel players operating under the gun. This article lists PhoCusWright’s top five predictions for what's soon to come in this rapidly evolving marketplace.

THE EUROPEAN ONLINE TRAVEL MARKET: 2006-2010
ANALYSIS, August 2008 show abstract
Preliminary findings of PhoCusWright’s European Online Travel Overview Fourth Edition reveal that despite a possible slowdown in overall travel spend, online travel shows strong growth and is projected to double by 2010.

THE SPANISH ONLINE TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Spain’s online travel market is poised for strong growth. Already one of Spain’s largest e-commerce categories, online travel, is reaping the benefits of growing mobile commerce, rapid proliferation of travel and tourism Web sites, and greater interest in the online market by both traditional and online travel agencies.

THE IRISH ONLINE TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Though domestic tourism in Ireland remains strong, cheap and convenient low-cost flights are driving many Irish travelers to vacation abroad. The market also faces challenges posed by the country’s rapid population increase: inflation and lack of infrastructure.

THE U.K. ONLINE TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Thanks to low-cost carrier growth, the strong euro and the increasing popularity of short breaks, inbound travel in the U.K. is booming. But the country’s travel market is also in a constant state of change, as airlines reconsider their business models, tour operators adapt to changing demands and hotels consolidate under brand flags.

THE TAIWAN ONLINE TRAVEL MARKET: A LEGACY MINDSET INHIBITS GROWTH
ANALYSIS, July 2008 show abstract
Taiwan's online travel market is dominated by outbound international travel (largely to China), poor penetration and the reluctance of its 2000+ travel agents to move toward automation. But the rapid rise of high-speed rail and the opening of the China-Taiwan corridor could bring the online market a needed boost.

THE AIR CANADA EFFECT: HOW TO UNBUNDLE YOUR COMMODITY PRODUCT TO MAXIMIZE REVENUE
ANALYSIS, July 2008 show abstract
Air Canada’s mix-and-match business strategy is making waves in the industry, allowing customers to pick and choose components of their trips. This article describes how unbundling works and examines its future impact for airlines, intermediaries and travelers.

TRAVELMUSE: NO DESTINATION, NO PROBLEM
INNOVATION SNAPSHOT, July 2008 show abstract
TravelMuse’s Inspiration Finder helps customers discover where they want to travel, beating OTAs to the punch in the search-shop-buy process.

ANALYST BRIEFING: THE PHOCUSWRIGHT CONSUMER TRAVEL TRENDS SURVEY TENTH EDITION
PRESENTATION, July 2008 show abstract
This analyst briefing covers highlights in PhoCusWright's Consumer Travel Trends Survey Tenth Edition report published in June 2008. Note: You will need a WebEx player to view the Webinar. If you do not have a WebEx Player please download here: http://support.webex.com/support/downloads.html

ONLINE TRAVEL AGENCIES: SOME SHINE IN 1Q08 AS CLOUDS CROWD HORIZON
DATA POINT, July 2008 show abstract
Troubled economic times send travelers on the hunt for bargains, and 1Q08 results show only the best-positioned online agencies winning out with these value-conscious consumers.

WHAT WOULD HAPPEN IF YOU TOSSED EXPEDIA AND GOOGLE IN A BLENDER?
ANALYSIS, June 2008 show abstract
Hotels, get ready for a bidding war: Expedia’s TravelAds product puts some of its most valuable Web site real estate up for grabs.

WHEN IT COMES TO ONLINE TRAVEL, DON'T DISMISS TRAVEL AGENTS
DATA POINT, June 2008 show abstract
Online travel isn’t just a B2C phenomenon anymore. In the past few years, travel agents – usually booking via GDSs or on the phone with suppliers – have changed their tune, booking $19 billion online in 2007.

SEARCH, SHOP, BUY: INSIDE THE TANGLED WEB OF ONLINE TRAVEL
SPOTLIGHT, June 2008 show abstract
This analysis of online travel data gathered by Hitwise revealed surprising results – just over half of the top 200 travel Web sites in February 2008 were booking sites. The remaining were referral and media sites, which attract travel shoppers with expert and traveler-generated reviews, metasearch capabilities, and maps of travel destinations. Other findings reveal the top downstream beneficiaries of metasearch, supplier and online travel agency sites.

THE PHOCUSWRIGHT CONSUMER TRAVEL TRENDS SURVEY TENTH EDITION
REPORT, June 2008 show abstract
The PhoCusWright Consumer Travel Trends Survey Tenth Edition identifies critical shifts among online U.S. travelers - the conversion of late adopters, reaction to economic forces and shifts in business travel behavior. Tailored strategies are required to adapt to the new market dynamics.

THE EUROPEAN CAR RENTAL MARKET
SPOTLIGHT, May 2008 show abstract
After devouring most of the smaller players, the major European car rental companies are turning to strategic distribution partnerships for an edge in the intensified competition for growth.

ANALYST BRIEFING: PHOCUSWRIGHT'S TRAVEL AGENCY DISTRIBUTION LANDSCAPE: 2006-2009
PRESENTATION, May 2008 show abstract
This analyst brefing covers highlights in PhoCusWright's Travel Agency Distribution Landscape: 2006-2009 report published in April 2008.

THE ECONOMY AND TRAVEL DISTRIBUTION: MEGA-TRENDS SWAMP MICRO-TRENDS
ANALYSIS, May 2008 show abstract
Though the U.S. travel industry is currently preoccupied with domestic economic risk, larger global forces—especially the rapidly expanding markets in China and India—will have dramatically more impact on travel distribution as a whole.

EUROPE VS. THE U.S.: KEY DIFFERENCES IN ONLINE TRAVEL TRENDS
DATA POINT, May 2008 show abstract
Don’t count on using North American business strategies in the European travel marketplace as a recipe for success – significant differences across all market segments call for fresh, tailored approaches.

REVIVAL OF THE FITTEST: DESPITE A FOURTH-QUARTER UPTICK FOR A FEW, ONLINE TRAVEL AGENCY GROWTH SLIPS FURTHER IN 2007
DATA POINT, April 2008 show abstract
Despite online travel agencies’ slowed growth in 2007 and the economic downturn of early 2008, the most market-savvy agencies may still come up winners if they can capitalize on the available demand.

PHOCUSWRIGHT'S TRAVEL AGENCY DISTRIBUTION LANDSCAPE: 2006–2009
REPORT, April 2008 show abstract
PhoCusWright's Travel Agency Distribution Landscape: 2006–2009, the first definitive sizing and analysis of the travel agency marketplace, takes an indepth look at the key trends shaping this large, dynamic and complex distribution channel.

TRIPIT: ORGANIZE YOUR TRAVEL
INNOVATION SNAPSHOT, April 2008 show abstract
TripIt is an online tool that uses travelers' confirmation emails to consolidate all their trip plans – itineraries, restaurant reservations, local weather, maps, driving directions and city guides – into a single master itinerary.

GERMAN ONLINE TRAVEL MARKET
ANALYSIS, March 2008 show abstract
Germany boasts the second-biggest online travel market in Europe (trailing only the U.K.) and the largest outbound market in the world. Dominated by three main tour operators, a wide array of low-cost air carriers and hotel chains, the German market is currently positioned for further airline consolidation, growth in online bookings, and increased online hotel advertising.