Research Published on The Global Edition

PHOCUSWRIGHT'S EUROPEAN CONSUMER TRAVEL REPORT
REPORT, July 2010 show abstract

As travel companies prepare themselves for the rocky recovery ahead, understanding consumer perspectives is essential. How confident are consumers about traveling in the upcoming year? Where and how are consumers making their purchase decisions? How are newer channels such as social media and mobile device usage evolving? With a comprehensive study of consumer travel in three major European markets – France, Germany and the U.K. – PhoCusWright’s European Consumer Travel Report answers these questions and provides analysis of consumer behavior in the context of broader industry trends.

PRESENTATION: SHARED BORDERS, SEPARATE PERSPECTIVES: TOP TRENDS IN EUROPEAN CONSUMER TRAVEL
PRESENTATION, July 2010 show abstract

This Online Event, presented by Carroll Rheem, provides insight into key trends and indicators for the coming year.

To access the recording of this Online Event, please go to slide 2 of the PDF presentation.

PRESENTATION: GOOGLE SEALS THE DEAL WITH ITA
PRESENTATION, July 2010 show abstract

PhoCusWright's leading industry analysts discuss Google's acquisition of ITA Software. This Online Event delves into the implications and effects of this game-changing news.

To access the recording of this Online Event, please go to slide 2 of the PDF presentation.

ONLINE TRAVEL AGENCIES 1Q10: CONTINUED OUTPERFORMANCE
DATA POINT, July 2010 show abstract
While the three major U.S. online travel agencies saw sizable growth in 1Q10, the falling euro, the growing financial crisis in Europe, and tightening flight inventory in the U.S. raise questions over their prospects in the months ahead.

PHOCUSWRIGHT’S CANADIAN ONLINE TRAVEL OVERVIEW SECOND EDITION, 2007-2011
REPORT, July 2010 show abstract

PhoCusWright’s Canadian Online Travel Overview Second Edition: 2007-2011 provides updated market sizing and projections through 2011 as well as an in-depth analysis of the major trends in online travel and distribution, including consumer behavior, the effects of the global recession, and the dynamics of social media and mobile.

INTERACTIVE EDITION - PHOCUSWRIGHT'S ONLINE TRAFFIC AND CONVERSION REPORT (SEPTEMBER 2009)
MISC, July 2010 show abstract
This Interactive Edition content is derived from PhoCusWright's Online Traffic and Conversion Report from September 2009.
PhoCusWright's interactive research experience provides you with a new way to engage with data and analysis. Our debut Interactive Report takes content and presents it in a fashion that allows you to control the pace and process of how you access and consume our research. Please share your feedback and complete this brief online survey. As a thank you, you will receive free access to an upcoming Online Event!

PRESENTATION: ONLINE TRAVEL IN CANADA: MARKET SIZE, CONSUMER TRENDS & TRAFFIC
PRESENTATION, June 2010 show abstract

Travel companies operating in Canada can no longer rely on their 'online strategy' or their 'Canada strategy;' they must have a Canadian online travel strategy. This Online Event delivers market intelligence, consumer insights and key trends that companies need to get ahead in Canada.

To access the recording of this Online Event, please go to slide 2 of the PDF presentation.

AGGREGATE STAI SCORE BY HOTEL STAR CATEGORIZATION, 2008-2009
CHART, June 2010 show abstract
Aggregate STAI Score by Hotel Star Categorization, 2008-2009

AVERAGE MONTHLY BUZZ BY HOTEL STAR CATEGORIZATION, 2008-2009
CHART, June 2010 show abstract
Average Monthly Buzz by Hotel Star Categorization, 2008-2009

MONTHLY AVERAGE STAI BY STAR CLASSIFICATION AND TRAVELER REVIEW SITES AND OTAS, 2009
CHART, June 2010 show abstract
Monthly Average STAI by Star Classification and Traveler Review Sites and OTAs, 2009

OTA SHARE OF ALL TRAVELER REVIEWS BY HOTEL STAR CATEGORIZATION, 2008-2009
CHART, June 2010 show abstract
OTA Share of All Traveler Reviews by Hotel Star Categorization, 2008 to 2009

PHOCUSWRIGHT’S SOCIAL MEDIA IN TRAVEL: REVIEWS & SENTIMENT
REPORT, June 2010 show abstract

Traveler review sites and hotel reviews are powerful influences on online travel shoppers, and finding out how travelers think about your brand is a lot more complicated than just monitoring TripAdvisor. PhoCusWright's Social Media in Travel: Reviews & Sentiment provides a comprehensive analysis of traveler-generated hotel reviews by volume, frequency, sentiment and type, as well as segmentation by site type, hotel brand and hotel star rating.

list charts from this publication »

SHARE OF HOTEL PROPERTIES AND ROOMS BY STAR RATING CATEGORY
CHART, June 2010 show abstract
Share of Hotel Properties and Rooms by Star Rating Category

VOLUME OF POSITIVE AND NEGATIVE REVIEWS AND SHARE OF ALL REVIEWS BY HOTEL STAR CATEGORIZATION
CHART, June 2010 show abstract
Volume of Positive and Negative Reviews and Share of All Reviews by Hotel Star Categorization

ANALYST INTERVIEW: PHOCUSWRIGHT’S CONSUMER TRAVEL REPORT SECOND EDITION
PODCAST, June 2010 show abstract
Lorraine Sileo, Vice President, Research, interviews Carroll Rheem, author of PhoCusWright’s Consumer Travel Report Second Edition, about research highlights from the report.

10 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.

A DIFFERENT TAKE ON WHY GOOGLE WOULD WANT TO ACQUIRE ITA SOFTWARE
ANALYSIS, June 2010 show abstract
The industry is abuzz with speculation about Google's potential acquisition of ITA software. The union would make sense for many reasons, but consumer research suggests that Google may need a move like this to stay relevant.

CUTTING LOSSES, REBUILDING CONFIDENCE: KEY U.S. TRAVELER INSIGHTS
PRESENTATION, June 2010 show abstract

This Online Event provides an overview of the status of consumer travel in the U.S., and insights into key indicators for the upcoming year.

To access the recording of this Online Event, please go to slide 2 of the PDF presentation.

PHOCUSWRIGHT'S ANCILLARY SERVICES REPORT
REPORT, June 2010 show abstract

The advent of ancillary services – or unbundled air content – is permanently repositioning the airline business model. This new merchandising approach requires substantial technological changes for distributors of air content. Are they up to the challenge?

PHOCUSWRIGHT'S CONSUMER TRAVEL REPORT SECOND EDITION
REPORT, May 2010 show abstract

PhoCusWright’s Consumer Travel Report Second Edition provides analysis of the current state of consumer travel in the U.S., including travel behavior, channel usage and psychographics. The report also delves into the differences between key consumer segments and examines the meaning of these indicators in relation to broader industry trends.

ASIA PACIFIC ONLINE TRAVEL AGENCIES
ANALYSIS, May 2010 show abstract
The Asia Pacific region hosts a wide variety of online travel markets, some on par with Western markets and others still struggling to establish an online framework. This article highlights the major online travel agencies in several APAC countries – Australia/New Zealand, China, India and Japan – and examines the roles they play in their respective markets.

MONTHLY ONLINE HOTEL SENTIMENT INDEX AND AVERAGE DAILY RATE, 2008-2009
CHART, May 2010 show abstract
Monthly Online Hotel Sentiment Index and Average Daily Rate, 2008 and 2009

SHARE OF ALL POSTED HOTEL REVIEWS ON OTAS BY OTA, 2009
CHART, May 2010 show abstract
Share of All Posted Hotel Reviews on OTAs by OTA, 2009

YEAR-OVER-YEAR GROWTH IN VOLUME OF POSTED HOTEL REVIEWS BY OTA, 2009
CHART, May 2010 show abstract
Year-Over-Year Growth in Volume of Posted Hotel Reviews by OTA, 2009

YEAR-OVER-YEAR GROWTH OF HOTEL ROOM NIGHTS SOLD AND POSTED HOTEL REVIEWS BY OTA, 2009
CHART, May 2010 show abstract
Year-Over-Year Growth of Hotel Room Nights Sold and Posted Hotel Reviews by OTA, 2009

PHOCUSWRIGHT & EXPERIAN HITWISE CANADIAN ONLINE TRAVEL TRAFFIC ANALYSIS
SPOTLIGHT, May 2010 show abstract

Online leisure and unmanaged business travel surpassed one third of the total Canadian travel market for the first time in 2009, and the Internet is the typical shopping method for more than eight in 10 Canadian travelers. PhoCusWright partnered with Experian Hitwise to track and analyze Canadian Web traffic within the travel arena. This article uses Experian Hitwise traffic data to analyze shopping patterns within the Canadian online travel landscape and across various travel subcategories, including online travel agencies, airlines, hotels, tour operators, and nontransactional categories such as traveler review sites, destination Web sites and metasearch. Understanding online travel traffic patterns sheds light on traveler shopping behavior and provides insight into the market dynamics across travel sectors.

ANCILLARY SERVICES: A TIPPING POINT OF INDUSTRY DYNAMICS
PRESENTATION, April 2010 show abstract

This is a 60-minute Online Event hosted by Bob Offutt, PhoCusWright's senior technology analyst and editorial director, Innovation Edition and Susan Steinbrink, senior research and corporate market analyst. It will help you discover how travel distribution is being redefined for all industry players, predict changes in the entire traveler experience, recognize how ancillary services can benefit airlines in more ways than just added revenue and much more.

To access the recorded Webinar, please go to slide 2 of the PDF presentation to access the links.

PHOCUSWRIGHT'S EUROPEAN HOTEL MARKET OVERVIEW 2010
ANALYSIS, April 2010 show abstract

Despite the massive setbacks it faced in 2009, the highly fragmented European hotel market still managed to make small gains online – though some countries fared better than others.

SOCIAL ON THE STRIP: MGM GRAND PLACES ITS BET ON SOCIAL MEDIA MARKETING
SPOTLIGHT, April 2010 show abstract
Engaging in social media is no longer optional for travel companies – but what, exactly, should a strategy look like? In this case study, we take a behind-the-scenes look at how the MGM Grand in Las Vegas launched a creative, financially successful social media campaign during risky economic times.

A POWERFUL RESURGENCE: ONLINE TRAVEL AGENCY REVIEW OF 4Q AND FULL YEAR 2009
DATA POINT, April 2010 show abstract

Amid the ravages of recession in 2009, OTAs emerged as a powerful countercyclical channel, led in particular by Priceline and Expedia. Here’s how it went down in 2009 and what to expect in 2010.

AVERAGE ANNUAL PERCENTAGE OF HOTEL SUPPLIER SITE VISITORS WHO PREVIOUSLY VISITED A SOCIAL TRAVEL CATEGORY SITE IN THE SAME MONTH, 2008 AND 2009
CHART, April 2010 show abstract
Average Annual Percentage of Online Travel Category Visitors Who Previously Visited Traveler Review Site Category in the Same Month