Research Published on The European Edition

INDIAN ONLINE TRAVEL INTERMEDIARY OVERVIEW
DATA POINT, March 2010 show abstract
Despite the struggling global economy, the online travel intermediary marketplace in India remains vibrant and is growing steadily. Companies that are sensitive to India’s enormous diversity – and to the preferences of their target markets – will find ample opportunities for continued growth and success.

ASIA PACIFIC MOBILE TRENDS
ANALYSIS, February 2010 show abstract
The Asia Pacific region has the largest mobile subscriber base in the world, and the opportunity for travel companies in this space remains largely untapped. This article delves into the key mobile trends in APAC and examines how they will affect the travel industry.

PHOCUSWRIGHT'S GLOBAL ONLINE TRAVEL OVERVIEW
PRESENTATION, February 2010 show abstract
Expert analysts present findings, data and analysis from PhoCusWright’s annual reports: U.S. Online Travel Overview Ninth Edition, European Online Travel Overview Fifth Edition and Asia Pacific Online Travel Overview Third Edition.

To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links.

PHOCUSWRIGHT'S GLOBAL ONLINE TRAVEL OVERVIEW: COMPARING THREE MAJOR REGIONS: U.S., EUROPE AND ASIA PACIFIC
DATA POINT, February 2010 show abstract

Three main regions dominate online travel booking today: the U.S., Europe and Asia Pacific. This article compares total and online leisure/unmanaged business travel gross bookings for these three markets – actual figures for 2008 and projections for 2009-2011 – and highlights the dynamics and opportunities of individual markets within these regions.

ASIA PACIFIC CORPORATE TRAVEL OVERVIEW
SPOTLIGHT, January 2010 show abstract
Corporate travel in the Asia Pacific region is largely unmanaged and driven by local, traditional travel agencies. Except for Japan and Australia/New Zealand, most of the region’s corporate travel is booked offline and paid for via invoice, as online corporate booking and payment solutions have yet to gain traction.

MOBILE UPDATE: ADOPTION, INNOVATION...LOCATION!
ANALYSIS, January 2010 show abstract
The mobile landscape is continuing to shift. While mobile travel bookings are still in their infancy, demand for travel applications soared in 2009, and the industry responded. Here are the top developments of 2009 and a look at what to expect in the coming year.

GETTING THERE – ONLINE TRAVEL IN ASIA PACIFIC
ANALYSIS, December 2009 show abstract
For some countries in Asia Pacific – India, China, and Australia – development of an online travel market has been revolutionary, happening practically overnight. For others, such as Thailand and Indonesia, the pace has been much slower and hampered by obstacles. What accounts for this difference, and what does it mean for the future of these markets?

FRENCH ONLINE TRAVEL AGENCIES, MARKET SHARES (%), 2007-2008
CHART, December 2009 show abstract
French online travel agencies and their Market Shares (%), 2007-2008.

THE THAILAND ONLINE TRAVEL MARKET
DATA POINT, December 2009 show abstract
Travel and tourism is a major part of Thailand's economy. Though the country's online travel market is still in its infancy, the online air and hotel segments will see steady growth as improving telecom infrastructure and increasing disposable income help drive online bookings.

PHOCUSWRIGHT ONLINE TOWN HALL CONFERENCE REVIEW AND OUTLOOK WITH PHILIP WOLF
PRESENTATION, December 2009 show abstract
Whether you attended The PhoCusWright Conference this year or not, do not miss the opportunity to hear Philip Wolf's interpretation of the big event!

To access the recorded Webinar, please go to slide 2 of the PowerPoint presentation to access the links.

PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW FIFTH EDITION ELECTRONIC MARKET DATA SHEET
DATA SHEET, November 2009 show abstract
Here are the hard facts about the European online travel market in easy-to-use tables.

PHOCUSWRIGHT'S GERMAN ONLINE TRAVEL OVERVIEW FIFTH EDITION
REPORT, November 2009 show abstract

Germany’s online travel market started to suffer in 3Q08 with the onset of the recession, but its total travel market will decline the least of all European markets covered in 2009. Pre-packaged holidays, usually very popular, will lose share to dynamic and last-minute products as consumers hunt for deals online. Rail bookings will also see growth as travelers scale down from air.

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PHOCUSWRIGHT'S SPANISH ONLINE TRAVEL OVERVIEW FIFTH EDITION
REPORT, November 2009 show abstract

Decreasing demand, financial difficulties and credit shortages in 2008 have hammered the Spanish online travel market, but certain segments are still seeing healthy growth. Rail is benefiting from the construction of new high-speed connections, and online travel agencies are winning out as traditional agencies falter. Hotels will suffer tremendously, however, due to overcapacity and falling demand.

PHOCUSWRIGHT’S U.K. ONLINE TRAVEL OVERVIEW FIFTH EDITION
REPORT, November 2009 show abstract

Recessionary effects and the weakness of the pound have made the U.K. one of the harshest environments for travel companies in 2008, and inbound tourism has been hit hard. But U.K. consumers are not giving up their vacations, opting instead to reduce holiday spend by traveling domestically and taking shorter trips – and shopping online for the best deals. Direct rail sales are benefiting considerably from this trend, and are expected to rise even more in 2009.

PHOCUSWRIGHT'S ITALIAN ONLINE TRAVEL OVERVIEW FIFTH EDITION
REPORT, November 2009 show abstract

Though Internet access in Italy is increasing steadily, the country’s online travel market still lags behind other European markets in online penetration and consumers are still wary of buying online. The current recession is expected to accelerate online adoption trends, however, and will strengthen the market position of Italy’s main online travel agencies.

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PHOCUSWRIGHT'S SCANDINAVIAN ONLINE TRAVEL OVERVIEW FIFTH EDITION
REPORT, November 2009 show abstract

Scandinavia has the highest online travel penetration and most mature online travel market in Europe. The tour operator segment saw exceptional growth, thanks in part to its customized offerings, and low-cost carriers are expected to continue their high growth rates as the economy begins to recover post-2009.

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PHOCUSWRIGHT'S FRENCH ONLINE TRAVEL OVERVIEW FIFTH EDITION
REPORT, November 2009 show abstract

The French online travel market remained mostly unscathed by the recession in 2008, but French travelers are expected to cut back on travel spending in 2009 and incoming visitor numbers are likely to drop. While the traditional airline and car rental segments are expected to fare worst, the country is expected to recover more quickly than most other major European markets.

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ANALYST BRIEFING: UNVEILING THE DRAGON: THE CHINA ONLINE TRAVEL MARKET
PRESENTATION, November 2009 show abstract
Analyst Briefing: Unveiling the Dragon: The China Online Travel Market This Webinar is the result of a six-month research study: PhoCusWright's Emerging Online Travel Marketplace in China. It reviews current travel trends in China, and the impact of consumer behavior and technologies on specific industry segments (airlines, hotels, car rental, OTAs, and the corporate travel industry). The research also provides unique insight into variations in travel behavior across five key cities across China, and the supply-side dynamics that characterize this rapidly evolving market.

PHOCUSWRIGHT'S EMERGING ONLINE TRAVEL MARKETPLACE IN CHINA
REPORT, November 2009 show abstract

Unprecedented economic growth has fueled the Chinese travel industry in recent years, and with significant investment across all travel sectors, the country is now set to eclipse Japan as the largest travel market in Asia. PhoCusWright’s Emerging Online Travel Marketplace in China integrates sizing and analysis with specialized consumer research to present one of the most detailed, comprehensive pictures of the Chinese online travel marketplace to date.

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FRENCH AIRLINES, TOTAL (€B) AND ONLINE DIRECT PENETRATION (%), 2006-2011
CHART, October 2009 show abstract
French airlines total (€B) and online direct penetration (%) from 2006-2011.

FRENCH CAR RENTALS, TOTAL (€B) AND ONLINE DIRECT PENETRATION (%), 2006-2011
CHART, October 2009 show abstract
French car rentals total (€B) and online direct penetration (%) from 2006-2011.

FRENCH HOTELS, TOTAL (€B) AND ONLINE DIRECT PENETRATION (%), 2006-2011
CHART, October 2009 show abstract
French hotels total (€B) and online direct penetration (%) from 2006-2011.

FRENCH ONLINE SUPPLIER DIRECT AND ONLINE TRAVEL AGENCY GROSS BOOKINGS, 2006-2011 (€M)
CHART, October 2009 show abstract
French online supplier direct and online travel agency gross bookings from 2006-2011 (€M).

FRENCH ONLINE TRAVEL AGENCIES, MARKET SHARE (%), 2007-2008
CHART, October 2009 show abstract
French online travel agencies and their Market Share (%), 2007-2008.

FRENCH ONLINE TRAVEL AGENCIES, ONLINE DIRECT GROSS BOOKINGS (€B) AND GROWTH (%), 2006-2011, ESTIMATES BY BRANDS (€M) (A)
CHART, October 2009 show abstract
French Online Travel Agencies, online direct gross bookings (€B) and growth (%), 2006-2011, estimates by brands.

FRENCH ONLINE TRAVEL AGENCIES, ONLINE DIRECT GROSS BOOKINGS (€B) AND GROWTH (%), 2006-2011, ESTIMATES BY BRANDS (€M)(B)
CHART, October 2009 show abstract
French Online Travel Agencies, online direct gross bookings (€B) and growth (%), 2006-2011, estimates by brands.

FRENCH ONLINE TRAVEL MARKET, OTA VS. SUPPLIER DIRECT SHARES (%), 2008
CHART, October 2009 show abstract
French online travel market and OTA vs. Supplier Direct Shares (%) in 2008.

FRENCH ONLINE TRAVEL SUPPLIER DIRECT SHARES (%), 2008 AND 2011
CHART, October 2009 show abstract
French online travel supplier direct shares (%) in 2008 and 2011.

FRENCH RAIL, TOTAL (€B) AND ONLINE DIRECT PENETRATION (%), 2006-2011
CHART, October 2009 show abstract
French rail total (€B) and online direct penetration (%) from 2006-2011.

FRENCH SHARE OF EUROPEAN TOTAL AND ONLINE TRAVEL MARKET (%), 2008 VS. 2011
CHART, October 2009 show abstract
French share of European total and online travel market (%) in 2008 vs. 2011.