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Benefits of Subscribing to The European Edition

The European Edition helps subscribers establish their competitive edge in the marketplace with expert analysis, information and perspective. Subscription benefits also include:

• Access to the most credible third-party research available.
• Incorporate industry-standard research and information into planning at several levels.
• Assist in budgeting, product planning and capital expenditure decisions.
• Utilize and quote PhoCusWright's facts and figures for marketing and business plans, investor presentations, pitches for capital, client presentations, executive summaries, etc.
• Get the facts, figures and analysis to help answer both strategic questions and tactical ones.
• Keep abreast of all facets of travel distribution on a worldwide basis.
• Understand the difference between significant trends and marketing hype.
• Avoid getting blindsided and avoid common pitfalls in a complex, dynamic industry.
• Leverage industry activity outside of your immediate operating sector.
• Understand current and future trends in North America, Europe and Asia Pacific and distill relevance for local and international strategies.
• Benchmark your business against your competitive set.
• Customize questions for The PhoCusWright European Consumer Travel Trends Survey to supplement your internal research.
• Work with PhoCusWright personnel via the Access to Analysts feature to answer specific questions.