PhoCusWright Press Release

PhoCusWright PRESS RELEASE
FOR IMMEDIATE RELEASE

Contact:

Philip C. Wolf
+1 860 350-4084 x110
email pwolf at phocuswright-dot-com

Applied Travel Intelligence

The PhoCusWright Executive Conference - November 13-15, 2006
Travel 2.0 Confronts the Establishment

Sherman, Conn., USA, August 21, 2006 -- PhoCusWright Inc., an independent travel, tourism and hospitality research firm specializing in consumer, business and competitive intelligence, announced today that come November, The PhoCusWright Executive Conference (now in its 13th year) will cast a Hollywood-style spotlight on the world's largest industry as "Travel 2.0 Confronts the Establishment." Don't miss this tremendous opportunity to gain uncanny insight about how to exploit this transformation. Philip C. Wolf, President and CEO, PhoCusWright Inc. says, "Current marketplace activity represents the most exciting times that I have witnessed since the first online travel wave hit. It's pregnant with potential."

John Bray, Vice President of Advisory Services, PhoCusWright Inc. agrees that Travel 2.0 will have a major impact on the industry. "It's going to stimulate a lot of positive change because anything that empowers consumers is great for business."

Unsurpassed Content Guided by Travel Industry Leaders
A collection of keynote addresses, case studies, roundtables, exclusive interviews and point/counterpoint that will cover important subject matter and uncover tremendous insight. Program highlights include:

Wall Street Analysts Give Their Latest Take On the Industry, the Players and the Future
OTAs: "Establishment" Or Not? Confronting Or Confronted?
One of the Last Frontiers - Online Groups and Meetings - Finally Comes Of Age
Hotel Distribution 2.0
More Than Search: It's Crowded Out There and Getting More Crowded! Aggressive Strategies to Claim 2.0 Travelers Examined
At the End of the Day, it's All About the Transaction (and Getting Paid!)
Consumers Turn the Tables on Revenue Managers
Metasearch - Scorned By Many While Heralded By Others - Won't Go Away.
The Giants: Some Go Vertically, Some Go Horizontally; Some Court Consumers, Some Eschew B2C. All Seek Growth
Professional Editorial and User-Generated Content Woo the Traveler's Heart
And many more covering venture capitalists, corporate travel, airlines, and a message from the WTTC

Highly Productive Networking Opportunities
PhoCusWright produces an environment with direct access to the most influential and savvy executives by removing barriers and encouraging attendees to connect, interact and build relationships. The program flow, ingress and egress, special meals, show moderation, etc., combine to create unparalleled networking opportunities.

Mr. Wolf explained, "Attendees will have a tremendous opportunity to join an unparalleled peer group and gain significant insight on critical next steps for their business."

Live Onstage We're Ushering In The Travel 2.0 Era
Travel 2.0 embodies how companies successfully differentiate themselves in a vast, dynamic travel distribution marketplace. A few travel companies (suppliers and intermediaries alike) are embracing while others are tip-toeing and others still are sidelined. All this and more will collide as the 2.0 era confronts the establishment and speakers from all sides define this evolving reality.

Up-to-date speaker list is available.

Sponsorship and Exhibition Opportunities
What makes sponsoring and/or exhibiting at a PhoCusWright event so completely different from all other conferences? We take care of EVERYTHING! You sign your contract, send your logo, show up, and sell. We do the rest!

Select offerings include kiosks, seat drops, workshops and much more.

For complete information, download a catalog or Contact Cathy Plummer at +1 860-350-4084 x260 or cplummer@phocuswright.com.

Stay Current with Conference Details
Up-to-date details on the program, list of speakers and press credentials are available at www.phocuswright.com/events or +1 860 350-4084 x500 or +49 211 9892558.

About PhoCusWright
PhoCusWright stimulates positive decision-making through consumer, business and competitive travel, tourism and hospitality intelligence, complemented with high-profile conferences. Companies across all facets of the industry's value chain gain competitive advantage from consulting services and both client-driven and syndicated research. PhoCusWright expertise provides deep insights and efficient guidance to optimize strategy development and avoid costly errors.

Since its founding in 1994, PhoCusWright's mission has been unswerving: to stimulate competitive advantage through intense, unambiguous and filtered analysis of complex data in a complex market. In 2005, PhoCusWright took the lead in coining "Travel 2.0" reinforcing our commitment to help organizations improve positioning and exploit a vast array of next-generation travel industry applications.

PhoCusWright is immersed in the intricacies encompassing this powerful transformation and is passionate to unlock great potential for its clients. Let PhoCusWright help pace your race to understand, implement and harness Travel 2.0.