Introducing The 2007 PhoCusWright Conference Workshops

Workshops are included for all attendees of SMX Travel@PhoCusWright and Center Stage.

Industry leaders will be presenting dynamic content, covering a variety of the hottest topics for the travel marketplace.

If you have already registered for The PhoCusWright Conference, start planning which workshop sessions you'd like to attend. Not registered for the Travel Industry Event of the Year yet? Visit www.phocuswright.com as soon as possible to reserve your space.

Registration for the workshops will be open in early October and many options will sell out, so plan accordingly.

Here is a brief overview of the workshops currently scheduled:

HITWISE UNIVERSITY LIVE
Presented by Hitwise Inc.

Don't miss this unique opportunity to learn about best practices for applying Hitwise data, including tips other leading travel brands use to boost their acquisition strategies and optimize their search campaigns. Join Bill Tancer, general manager, global research and a special guest speaker for this informative and interactive workshop.

COMPARISON SHOPPING AND COMPETITIVE INTELLIGENCE
Presented by LIXTO Software GmbH

Understand the margin impact of using real-time competitor data in pricing and revenue management applications. The workshop will also demonstrate how external price and product data can be used in consumer facing applications to improve the customer experience and drive purchase decisions.

SPOTLIGHT ON TRAVEL INDUSTRY START-UPS
Presented by PhoCusWright Inc.

Who's hot, who's not? What's the next killer app? Come listen to a variety of travel industry start-ups give their pitch on why they're the next big thing. Attendees vote on the best presentation, and the winner gets to pitch the crowd on the Center Stage at a special 5 Minutes of Fame session. Interested in telling your story? View more information or contact Cathy Plummer +1 860 350-4084 x260.

Join the start ups already booked to participate:

• AdventureLink
• EveryScape
• Keymetric Inc.

STRATEGIC SOURCING. BEYOND COST SAVINGS.
Presented by WNS

Whether a new entrant or an established provider, an effective outsourcing strategy is absolutely necessary to compete in today's travel marketplace. As the market matures, it's time to go beyond the basics of outsourcing (i.e. cost savings) and realize the value that comes through a strategic partner. Achieving this next level requires real business transformation [service improvements that provide real competitive advantages, process improvements that exponentially reduce costs, technology to improve revenues and sales], smart sourcing (i.e. single/multi-vendor strategy) along with creative deal structures and financing. Come spend an hour listening to a series of client case studies and discover how your company can achieve this next level of success.

ENABLING THE ONLINE MARKETPLACE FOR GROUPS AND MEETINGS
Presented by Worktopia

Demand for real-time booking of small meetings is growing exponentially, opening the floodgates to a $24 billion marketplace. Join thought leaders from Worktopia, SignUp4, a GDS, a global hotel company and a major global PMS to learn how the fusion of technology, distribution, inventory and measurement is enhancing the online meeting market—and ultimately your business. Discussions will cover the most advanced solutions for corporate travel and business demand for booking small meetings using GDS tools, why hotels are supporting and partnering for greater distribution, and how everyone in the supply chain can benefit from enabling the online marketplace.

ENGAGE WITH TODAY'S TRAVELERS
Yahoo! and comScore Inc.

Please join Yahoo! and comScore as to explore how today's travel consumers are using a vast number of online tools during different phases of the travel planning process. Learn how their engagement and 'Long Tail behavior' play a critical role in connecting them to travel marketers from the first digital interaction to the final purchase.