PhoCusWright FYI

Canada's Fast-Growing Online Travel Market Charts Its Own Course
Online Travel in Canada to Nearly Quadruple Between 2004 and 2009

Often considered just an extension of the U.S. marketplace, online travel in Canada is anything but. As this first-ever report – PhoCusWright's Canadian Online Travel Overview – reveals, companies seeking to participate in the surging online travel opportunity in Canada must understand the distinct dynamics of this unique marketplace.

Consider, for example: Almost one third of all travel in Canada will be booked online this year for leisure and unmanaged business, but with a highly consolidated air market and fragmented hotel and car rental markets, Canada's online travelers shop and buy travel very differently than their U.S. counterparts.

PhoCusWright's Canadian Online Travel Overview, the first and only comprehensive study of the online travel marketplace in Canada, finds online travel in Canada gaining momentum. In fact:

• Canadian leisure and unmanaged business travel has more than doubled in two years to reach C$6.5 billion in 2006;
• The market is projected to nearly double again by 2009;
• The Internet is playing an increasingly significant role in both influencing consumer shopping and as a source of transactions.

In addition to sizing the total Canadian travel market across product segments, this groundbreaking report details:

• Projections through 2009 across segments,
• Canada's unique online travel agency segment,
• Consumer shopping and purchasing behavior,
• Regional breakouts of online traveler behavior.

For more information or to order this report, visit phocuswright.com/reports/coto.

This report is accessible at www.phocuswright.com for Global Edition subscribers only.