March 26, 2007
Travel’s Long Tail: Follow the Momentum
By Bob Offutt, Senior Technology Analyst, PhoCusWright Inc.
Until recently, travel distribution has been almost exclusively about the major industry players—the big three OTAs, the big four GDSs.
Oh my! But how times are a’changin!
The Long Tail debunks the old 80-20 rule, recognizing that there is an enormous variety of travel-related products and services that can now be efficiently distributed—provided the technical and business barriers are removed. Increasingly, it’s a strategy that travel players, both large and small, cannot afford to ignore.
What does it mean to embrace the Long Tail? It means, in part, exploiting the power of the Internet, recognizing that niche content, suppliers and channels are in fact significant; embracing the sum of the niches. It means capitalizing on the fact that the size of your reputation matters more than the size of your marketing budget.
To what extent are these things actually happening in various industry sectors? You be the judge.
Read the entire article: Travel's Long Tail: Follow the Momentum.
Follow the momentum and learn more about the exciting developments in travel's Long Tail economy. Register now for The PhoCusWright Conference in November (Orlando, FL USA) to learn, debate and network Long Tail economics for the travel industry. Prices increase on September 1!
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