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The PhoCusWright Conference Braves the Long Tail 5 Long Tail
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Will you be a force in the Long Tail travel economy?

The Long Tail is a positive force, holding great promise for travel, tourism and hospitality. Yet it also has the potential to become a major market disruptor in travel distribution. There are already warning signs that the democratization of travel content is benefiting new competitors and value equations at the expense of the traditional air/car/hotel/cruise channel. With air travel becoming a commodity, metasearch enabling airlines to compete effectively with travel agencies, and the airlines squeezing the distribution channel financially, the old value equation is at risk. It is time for something new.

PhoCusWright offers five predictions about the future of the Long Tail in travel:

Prediction 1: The Long Tail era will drive a new economy.
Prediction 2: The Long Tail facilitators – content providers, software suppliers and ASPs – are in pivotal positions.
Prediction 3: Technology and standards will evolve.
Prediction 4: The democratization of supply will open up new marketing and packaging opportunities.
Prediction 5: The success of the Long Tail in travel is directly proportional to the quality of search - making metasearch, geographically-oriented search and vertical search key enablers.

Read the entire article: PhoCusWright's Five Predictions About the Future of Long Tail in Travel.