PhoCusWright FYI

Greetings from The PhoCusWright Executive Conference - Hollywood

Philip Wolf opened The PhoCusWright Executive Conference today discussing Travel 2.0 - past, present and future. Read Philip Wolf entire Opening Monologue. A portion of this monologue follows. . .

2.0 Conference
Back to Travel 2.0 and this event. Just as Travel 2.0 enables consumers to create their perfect trip, The PhoCusWright Executive Conference enables attendees to take control and create their perfect conference experience.

The Attendee Empowerment Heat Map illustrates your ability to control how much content vs. work you choose to focus on at any time. Whether you soak up content in the theater, multitask in the cafe with headsets or camp out in the satellite theater, not only will you learn about Travel 2.0, you will live it!

The PhoCusWright Executive Conference attendee Web site, myPhoCusWright.com, affords you maximum networking capability. You contacted fellow attendees to schedule meetings in advance, and can continue to do so during and after the conference. There's other features like search and video streaming next week, so we encourage you to take advantage.

Also new this year for those who prefer not to raise their hand, the question board called "PhoCusWright Ask." From myPhoCusWright.com, or by email or SMS, you can send questions real-time and uncensored to these screens. Even if we don't get to all of them, this feature will add an exciting dimension to the program.

Welcome
This is what we observe and forecast. We stick our necks out for a living, that's PhoCusWright's currency. I know many of you have your own observations� so bring them on!

Welcome to The PhoCusWright Executive Conference, where a savvy group of travel, tourism and hospitality leaders will very shortly engage, debate and define the ever unfolding reality of travel commerce. Humility and hubris will clash in this mix.

This year we celebrate a tipping point in convergence, not the cable-satellite-video-Internet kind, though that's finally happening, but a different variety. A blend of 1.0, 1.5 and 2.0 is penetrating our marketplace, creating one global travel industry that is responsive to myriad customer demands and preferences.

So let me officially and publicly declare, "Welcome to Travel 2.0." We are all here in record numbers so it's the perfect time and place to "confront the establishment" together.

Let the show begin.

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