THE MOST RECENT PHOCUSWRIGHT PUBLICATIONS, sorted by publication date:
THE NEXTGEN TRAVELER (PRE-RELEASE)
REPORT, July 2008 show abstract
The NEXTgen traveler is mainstreamed in society as technology increasingly plays a role in everyday living. Where their greatest impact will be going forward is less about the shift from offline to online processes, but rather how they make their travel decisions in the first place – their influences, points of reference, resources and other touchpoints.
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THE SPANISH ONLINE TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Spain’s online travel market is poised for strong growth. Already one of Spain’s largest e-commerce categories, online travel, is reaping the benefits of growing mobile commerce, rapid proliferation of travel and tourism Web sites, and greater interest in the online market by both traditional and online travel agencies.
THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY SECOND EDITION, PART THREE OF FIVE
DATA POINT, July 2008 show abstract
Both rich media and consumer reviews can be powerful influences on traveler decisions, but some travelers are more impressionable than others. Travelers of all ages found friends’ advice reliable, while blogs and user-generated reviews were only a hit with the Gen Y set.
THE IRISH TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Though domestic tourism in Ireland remains strong, cheap and convenient low-cost flights are driving many Irish travelers to vacation abroad. The market also faces challenges posed by the country’s rapid population increase: inflation and lack of infrastructure.
THE U.K. TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Thanks to low-cost carrier growth, the strong euro and the increasing popularity of short breaks, inbound travel in the U.K. is booming. But the country’s travel market is also in a constant state of change, as airlines reconsider their business models, tour operators adapt to changing demands and hotels consolidate under brand flags.
THE TAIWAN ONLINE TRAVEL MARKET: A LEGACY MINDSET INHIBITS GROWTH
ANALYSIS, July 2008 show abstract
Taiwan's online travel market is dominated by outbound international travel (largely to China), poor penetration and the reluctance of its 2000+ travel agents to move toward automation. But the rapid rise of high-speed rail and the opening of the China-Taiwan corridor could bring the online market a needed boost.
TRAVELMUSE: NO DESTINATION, NO PROBLEM
INNOVATION SNAPSHOT, July 2008 show abstract
TravelMuse’s Inspiration Finder helps customers discover where they want to travel, beating OTAs to the punch in the search-shop-buy process.
THE AIR CANADA EFFECT: HOW TO UNBUNDLE YOUR COMMODITY PRODUCT TO MAXIMIZE REVENUE
ANALYSIS, July 2008 show abstract
Air Canada’s mix-and-match business strategy is making waves in the industry, allowing customers to pick and choose components of their trips. This article describes how unbundling works and examines its future impact for airlines, intermediaries and travelers.
ANALYST BRIEFING: THE PHOCUSWRIGHT CONSUMER TRAVEL TRENDS SURVEY TENTH EDITION
PRESENTATION, July 2008 show abstract
This analyst briefing covers highlights in PhoCusWright's Consumer Travel Trends Survey Tenth Edition report published in June 2008.
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GET FRIENDLY WITH SOCIAL SEARCH: A TRAVEL MARKETING MANDATE
ANALYSIS, July 2008 show abstract
Social search – search driven by user interactions – offers unparalleled opportunities to target travel buyers. Here’s how these methods work and why smart travel companies should keep an eye on this emerging technology.
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