Free Downloads - PhoCusWright - Market Research

In order to access this free content, you must be registered and logged in to the PhoCusWright Web site.

Click "Register" in the upper right corner of this Web site to become a registered user on www.phocuswright.com and access free downloads and more.

PREVIEW OF THE PHOCUSWRIGHT CONFERENCE 2011
September 2011
Wondering what The PhoCusWright Conference is all about? What really makes it different from other travel industry events? Download this podcast to find out – then register to join us in November!

DISCOVER THE WORLD MARKETING GLOBAL SALES MEETING
Philip Wolf, May 2011
This download is protected by a separate password and is only available to attendees of this event. At the Discover the World Marketing Global Sales Meeting in May 2011, Philip Wolf addresses key trends including disruptive technology and distribution trends impacting the world’s largest industry.

THINKTRAVEL CANADA (GOOGLE) – PRESENTER DOUGLAS QUINBY
Douglas Quinby, May 2011
This download is protected by a second password and is only available to attendees of the following event: ThinkTravel Canada (Google). Douglas Quinby presented key themes in online travel leveraging data and analysis from PhoCusWright's Canadian Online Travel Overview, Second Edition, 2007-2011, PhoCusWright and Experian Hitwise Canadian Online Travel Traffic Analysis and other relevant studies.

PODCAST: ASIA PACIFIC TRAVEL MARKET AND RESEARCH SUBSCRIPTION
May 2011 show abstract
Lorraine Sileo, vice president, research, interviews Douglas Quinby, senior director, research, about the Asia Pacific travel market and how the new Asia Pacific Research Subscription helps APAC-based companies and those focused on the region to move forward in this fast growing marketplace.

14 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.

PODCAST: HEAT FROM THE MIDDLE SEAT
PhoCusWright Inc., May 2011 show abstract
Douglas Quinby, senior director, research, interviews Carroll Rheem, author of Heat From The Middle Seat: The U.S. Consumer Perspective on Air Travel (March 2011), about research highlights from the report.

16 min. Due to the variances in audio settings on different computers, please take a few moments to adjust the volume on your computer to best experience the podcast.

THE VACATION (RENTAL) TRANSFORMATION
Douglas Quinby, April 2011
This free download is password protected and only available to attendees of the Homeaway Summit.

RESEARCH HIGHLIGHT: DESTINATION UNKNOWN: HOW U.S. AND EUROPEAN TRAVELERS DECIDE WHERE TO GO
April 2011
Get a preview of Destination Unknown: How U.S. and European Travelers Decide Where to Go with this 10 page Research Highlight. Purchase the full report (42 pages) for US$795 on the PhoCusWright Store.

RESEARCH HIGHLIGHT: PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW SIXTH EDITION
April 2011
Get a taste of PhoCusWright's European Online Travel Overview Sixth Edition with this 11 page Research Highlight. Purchase the full report (134 pages) for US$2,495 on the PhoCusWright Store.

RESEARCH HIGHLIGHT: PHOCUSWRIGHT'S GROUPS AND MEETINGS: DRIVING SUCCESS IN BUSINESS TRAVEL'S MOST COMPLEX SEGMENT
April 2011
Get a preview of PhoCusWright's Groups and Meetings: Driving Success in Business Travel's Most Complex Segment with this 12 page Research Highlight. Purchase the full report (34 pages) for US$995 on the PhoCusWright Store.

RESEARCH HIGHLIGHT: PHOCUSWRIGHT'S LATIN AMERICAN ONLINE TRAVEL OVERVIEW
April 2011
Get a sneak peek at PhoCusWright's Latin American Online Travel Overview with this 10 page Research Highlight. Purchase the full report (30 pages) for US$1,095 on the PhoCusWright Store.

RESEARCH HIGHLIGHT: PHOCUSWRIGHT'S TRAVELER TECHNOLOGY SURVEY 2010
April 2011
Get a sneak peek of PhoCusWright's Traveler Technology Survey 2010 with this 10 page Research Highlight. Purchase the full report (32 pages) for US$995 on the PhoCusWright Store.

RESEARCH HIGHLIGHT: PHOCUSWRIGHT'S U.S. ONLINE TRAVEL OVERVIEW TENTH EDITION
April 2011
Get a preview of PhoCusWright's U.S. Online Travel Overview Tenth Edition with this 11 page Research Highlight. Purchase the full report (96 pages) for US$2,495 on the PhoCusWright Store.

RESEARCH HIGHLIGHT: WHEN THEY GET THERE (AND WHY THEY GO): ACTIVITIES, ATTRACTIONS, EVENTS AND TOURS
April 2011
Get a taste of When They Get There (and Why They Go): Activities, Attractions, Events and Tours with this 8 page Research Highlight. Purchase the full report (38 pages) for US$995 on the PhoCusWright Store.

HIDDEN COSTS OF FRAGMENTATION
Susan Steinbrink, April 2011
This Webinar will help you to recognize content fragmentation within your managed travel program and offers best practices to minimize it.

AMERICINN ANNUAL CONFERENCE
April 2011
This presentation is password protected for attendees of this conference. This presentation, New Technologies and Innovation That Will Shape the Travel Industry in 2011, was presented by Norm Rose at the AmericInn Annual Conference in Las Vegas, NV.

FORUM PANROTAS 2011
March 2011
This download requires an additional password and is for attendees of Forum Panrotas. This download includes a PDF version of Philip Wolf's presentation at Forum Panrotas in Sao Paulo, Brazil on March 28, 2011. If you would like access to this presentation and do not have the password, please contact Patricia Rasore at prasore@phocuswright.com.

PHILIP WOLF'S MONOLOGUE: PHOCUSWRIGHT@ITB
March 2011
This download requires an additional password and is available only to attendees of PhoCusWright@ITB (March 2011).

THE NEXT GENERATION OF BUSINESS TRAVEL
PhoCusWright Inc. (Susan Steinbrink) and Concur, March 2011
Concur commissioned PhoCusWright Inc. to prepare a white paper on the key trends impacting the corporate travel marketplace. This white paper identifies and analyzes a collection of four, pivotal trends or forces that are re-shaping managed travel. The associated Online Event discusses four trends transforming the industry and how each can be leveraged to improve program compliance and empower the traveler to make the right choices on behalf of the corporation. The link to access the Online Event recording is located on page 2 of the deck.

TRUTH, MYTH AND PITH: PHOCUSWRIGHT'S 2011 TRAVEL INDUSTRY TRENDS
February 2011 show abstract
Live Event Recording Link available on slide two.
PhoCusWright analysts dish on what's hot, what's hype, and what will make headlines in 2011. Truth, Myth and Pith: PhoCusWright's 2011 Travel Industry Trends draws a virtual heat map of the most important trends shaping travel distribution and marketing.
More Information

ANALYSIS OF MULTISOURCE LEISURE-ORIENTED DISTRIBUTION PLATFORMS (WHITEPAPER)
PhoCusWright Inc. (Bob Offutt) and Datalex, December 2010
Multisource platforms are maturing, and GDSs not only see them as a threat, but also want a piece of the action.

FIVE STEPS TO A SUCCESSFUL MOBILE STRATEGY FOR THE TRAVEL INDUSTRY
Ness Software Product Labs, November 2010
Ness discusses the growing importance of mobile capability in the travel industry, and outlines actions you can take to create and implement a successful mobile strategy.

TRAVEL SITES AND THE OPTIMIZATION OF SITE SEARCH
Ness Software Product Labs , September 2010
Ness discusses the criticality of website performance in the travel industry, examining various components that affect user experience when booking travel online, and practices to employ for site optimization.

TECHNOLOGY AND INDEPENDENT DISTRIBUTION IN THE EUROPEAN TRAVEL INDUSTRY
PhoCusWright Inc. (Douglas Quinby) and European Technology and Travel Services Association (ETTSA), September 2010
The European Technology and Travel Services Association (ETTSA) commissioned PhoCusWright to undertake this socioeconomic study to assess the role and impact of independent travel distribution services and technology across Europe. The influence of GDSs, OTAs, and other intermediaries throughout Europe varies by market. By understanding key trends throughout the region, this paper aims to shed light on the current and future impact and benefits of travel distribution on European economies.

LOOKINSIDE.TRAVEL SPANISH TRAVELER SURVEY 2009 EDITION
PhoCusWright (Carroll Rheem and David Juman), August 2010 show abstract
As part of the lookinside.travel initiative, PhoCusWright designed and executed an innovative, large-scale study to analyze key components of Spanish traveler behavior, with a focus on sources of influence during the travel planning process.

MORE THAN THE SUM OF ITS PARTS: LEVERAGING SYNERGIES IN BUSINESS TRAVEL
Concur Technologies with PhoCusWright, July 2010 show abstract
The Online Event entitled Travel Evolution: Exploring the Next Level of Data was held on July 29, 2010. Susan Steinbrink from PhoCusWright and Beth Brennan from Concur discuss the changing landscape of corporate travel. The presentation is based on the whitepaper entitled More than the Sum of Its Parts: Leveraging Synergies in Business Travel.

ALL SIGNS POINT TO MOBILE - TRAVELER TRENDS IN MOBILE USAGE
PhoCusWright Inc. and Kony Solutions, July 2010
Mobile devices and smartphones have changed the way consumers and travel companies connect. Travelers now have continuous access to travel information before, during and after their trip. Is your brand optimized for all of these new touch points? Carroll Rheem, director, research at PhoCusWright and Pico Rech, senior solutions engineer at Kony Solutions discuss mobile devices, usage and travel patterns, reactions to mobile site and app malfunctions, and trends for the future of mobile. Refer to page 2 of the PDF to access the recording of the July 21 Online Event.

UNDERSTANDING ONLINE TRAVEL AGENCIES’ COST DRIVERS AND WAYS TO OPTIMISE BUSINESS IN EUROPE
Amadeus with Hermes Management Consulting, July 2010 show abstract
A PhoCusWright Free Download entitled "Understanding Online Travel Agencies’ Cost Drivers and Ways to Optimise Business in Europe," published on July 01, 2010.

MOBILE, SEARCH, CLOUD AND OTHER TECHNOLOGIES IMPACTING TRAVEL IN 2010
PhoCusWright Inc. and Ness Technologies, June 2010
Technology is driving rapid and irreversible change in the travel marketplace. The products and solutions under development today will shape our industry in the future. Any or all of these ten technology trends impacting travel could be a game changer in 2010. Download this recording from the June 24 Online Event presented by Bob Offutt, senior technology analyst and editorial director, Innovation Edition, PhoCusWright Inc.; and Glenn Gruber, AVP, travel technologies, Ness Software Product Labs. Refer to page 2 of the PDF to access the recording of this Online Event.

AUSTIN, TEXAS CONVENTION & VISITORS BUREAU ANNUAL LUNCHEON - KEYNOTE ADDRESS
PhoCusWright (Philip Wolf), May 2010
It is imperative that organizations selling, distributing, promoting and supporting travel and tourism stay current with technological advances in order to sustain competitive advantage. That is precisely why we are all here today! If you fail to stay current with technological advances, then you put your organization at risk when it comes to connecting with prospects, visitors and customers.

SOCIAL ON THE STRIP: MGM GRAND BETS ON SOCIAL MEDIA MARKETING
Sheryl Soh , April 2010
The impact of social media on travel seems undeniable, if not always clear. According to PhocusWright’s Social Media in Travel: Traffic & Activity (March 2010), nearly nine in 10 visitors to a hotel Web site in 4Q09 visited a social network in the same month. More than one in four online travelers also said that content from social networks is influential in their travel planning process. Is the remarkable rise of social networking a fad, frenzy or long-term opportunity for meaningful referrals and transactions? How should hotel marketers respond?

Engaging in social media is no longer optional for travel companies – but what, exactly, should a strategy look like? In this case study, we take a behind-the-scenes look at how the MGM Grand in Las Vegas launched a creative, financially successful social media campaign during risky economic times.

CONSUMER RESPONSE TO TRAVEL SITE PERFORMANCE
PhoCusWright and Akamai, April 2010
Consumer Response to Travel Site Performance, a recorded Online Event and white paper, delivers key findings of an in-depth consumer survey studying travel Web site functionality, conversion satisfaction. Host Margaret Rivera of Akamai and presenter Carroll Rheem, director, research at PhoCusWright, define best practices for fast, reliable travel Web sites.

Instructions to access the Online Event recording can be found on page 2 of the presentation PDF.

TRAVEL INNOVATION AND TECHNOLOGY TRENDS, 2010 AND BEYOND: PREVIEW
PhoCusWright (Bob Offutt), March 2010
PhoCusWright has isolated 10 key travel innovation and technology trends from the plethora of global initiatives in the past year. Together, these trends form a mosaic of interconnected components that set the direction for the future of travel distribution. Download this free publication preview for descriptions of each trend. Delve into details of each trend—purchase the full publication (US$500).

TOP 10 THINGS (AND MORE) THAT WILL DRIVE TRAVEL DISTRIBUTION IN 2010
PhoCusWright (David Juman, Douglas Quinby, Carroll Rheem and Lorraine Sileo), February 2010
PhoCusWright analysts put their heads together to pinpoint nine key trends that will shape the travel industry in 2010. Some are the latest iterations of familiar themes, while others are just bubbling to the surface. The tenth spot was intentionally left open for readers to submit their ideas. Add your trend—or see what others are saying—on PhoCusWright Connect.

THE ROLE AND VALUE OF THE GLOBAL DISTRIBUTION SYSTEMS IN TRAVEL DISTRIBUTION (WHITEPAPER AND PRESENTATION)
PhoCusWright (Sponsored by Interactive Travel Services Association), January 2010
The GDSs have traveled far in the past four-plus decades. The three major GDS companies today power the critical reservations and technology infrastructure of over 163,000 travel agency locations and enable bookings by nearly half a million travel agents around the globe. The GDSs generated more than $9.6 billion in revenue and more than 1.1 billion transactions in 2008. That equates to just over 2,100 transactions per minute.

Also, view the Online Event that was held on February 8, 2010. This Online Event is based on the findings of a recent PhoCusWright study sponsored by The Interactive Travel Services Association (ITSA). The presentation explains the immense impact the GDSs have on the daily operations of the global travel industry.

GATE ASSIGMENT SOLUTION (GAM) USING HYBRID HEURISTICS ALGORITHM
Wipro Technologies, December 2009 show abstract
A PhoCusWright Free Download entitled "Gate Assigment Solution (GAM) Using Hybrid Heuristics Algorithm," published on December 01, 2009.

BACK-OFFICE BEST PRACTICES
Agresso with PhoCusWright, November 2009
How Travel Management Companies can achieve greater efficiencies and a competitive edge with an integrated back-office solution.

Also, view the Webinar that was held on November 10, 2009. This Webinar explores the findings of Norm Rose detailed in this whitepaper. Norm is joined by an executive from Key Travel, Europe's leading Travel Management Company dedicated to the not-for-profit sector and discusses real-life experiences using Sabre CentralCommand by Agresso.

CORPORATE TRAVEL DISTRIBUTION AND TECHNOLOGY TRENDS
Norm Rose/PhoCusWright, November 2009
Norm Rose of PhoCusWright created a presentation for the Silicon Valley Business Travel Association reviewing the following key points:
• Corporate Travel Management a Global Evolutionary Perspective
• Technology Driven Distribution Changes
• Seven Overarching Business Imperatives
• Seven Major Trends Shaping Corporate Travel Distribution
• The Role of Travel Information for Corporate Travel

BARBADOS MANAGEMENT CONFERENCE - KEYNOTE ADDRESS
Philip C. Wolf/PhoCusWright, October 2009
A PhoCusWright Free Download entitled "Barbados Management Conference - Keynote Address," published on October 16, 2009.

WACVB SPEECH
Lorraine Sileo/PhoCusWright, October 2009
A PhoCusWright Free Download entitled "WACVB Speech," published on October 16, 2009.

INAUGURAL NEW ZEALAND TOURISM LEADERS SYMPOSIUM KEYNOTE ADDRESS
Philip C. Wolf/PhoCusWright, October 2009
Travel, tourism and hospitality represent the world’s largest industry. They account for 8 percent of worldwide employment, 9 percent of invested capital and 10 percent of global GDP. And every year, millions of citizens leave their borders for the first time. This certainly holds true for New Zealand. While the domestic market still makes up the largest part of the industry, both in terms of visitor numbers and expenditure, your international visitor mix and expenditure is increasing at a faster rate. In addition to growth from traditional Australia and the UK, there is strong growth from China, New Zealand’s fastest–growing international visitor market. China is projected to be the fourth largest market by 2010 and may surpass the US by 2013.

USE OF ONLINE SOCIAL NETWORKS
Beresford Research, September 2009
Beresford Research surveyed over 400 users of online social networking sites this summer, including Facebook, My Space, Linked In and others, to learn how people over 18 are using online social networks. In doing so, the company identified four distinct groups of users, and in addition to uncovering the influence of social networks, found that online social networking is their most important online activity other than email. Even among offline activities, the importance of online social networking is only exceeded by going out with friends. http://beresfordresearch.com/br_6set_wpform.html

VALUE CREATION STUDY - MEASURING HOW TRAVEL AGENTS CAN PROFIT FROM CAR BOOKING SOLUTIONS
Amadeus with Alten, September 2009
This white paper will show the results of a study of European travel agencies. The aim is to compare the time taken, using the most commonly available solutions, to carry out a range of agency tasks involving a car rental booking.

AIRLINE GROUP REVENUE MANAGEMENT ANALYTICS
Wipro Technologies, August 2009 show abstract
A PhoCusWright Free Download entitled "Airline Group Revenue Management Analytics," published on August 27, 2009.

SPECIAL OFFER: FINANCIAL EDITION - ONLINE TRAVEL PREVIEW: EXPECTING A STRONG PERFORMANCE IN 2Q09
PhoCusWright, July 2009
The travel environment remains surprisingly difficult across the globe, but we expect online travel to be a bright spot.

SPECIAL OFFER: FINANCIAL EDITION - LODGING INDUSTRY OUTLOOK: SUPPLY DYNAMICS AMID THE RECESSION
PhoCusWright, July 2009
The global recession has squeezed travel demand and it is hard to pin down when recovery will come. However, there are two sides to the equation, and the lack of credit will have a delayed positive impact on industry capacity growth.

SPECIAL OFFER: FINANCIAL EDITION - DOES THE MODEL WORK WITHOUT FEES? EXPLORING THE FINANCIAL IMPACT OF FEE CUTS ON ONLINE TRAVEL AGENCIES
PhoCusWright, June 2009
It has long been a source of wonder to us financial types that anyone would pay US$5-10 more for a ticket or a room with a better price just a click away, but many do - and booking fees have become an important source of profits for online travel agencies (OTAs).

EUROPEAN ONLINE TRAVEL AGENCIES: SUCCESS STRATEGIES FOR TODAY AND TOMORROW
Sabre Travel Network with PhoCusWright, June 2009
A decade has passed since the first European companies began to harness the power of the Internet for the sale of travel. Many things have changed over the past 10 years, but many familiar challenges remain. European online travel agencies are continually pressured to introduce new products and functionality to evolve the way consumers plan and purchase travel. Meanwhile, they must find new ways to compete against a powerful traditional distribution network that includes mega retail travel agencies and tour operators, as well as aggressive supplier disintermediation efforts and upand- comers like metasearch.

ONE TOUCH BUSINESS TRAVEL AND THE END OF THE EXPENSE REPORT
Concur, May 2009
Amplifying The Value of Automation

MEASURING YOUR ONLINE AUDIENCE: WHY A STANDARD FOR DMO WEB SITES MAKES SENSE
Miles Media, Chris Adams, Director of Online Marketing, April 2009
1. Introduction: DMOs in a “Web Centric” World
2. The Benefits of a Standard in Audience Measurement
3. Researching and Selecting a Standard
4. Recommended “Acting” Standard ‐ Quantcast Audience Measurement
5. Next Steps

GARNERING EXECUTIVE SUPPORT - BUILDING YOUR BUSINESS PLAN FOR STRATEGIC MEETINGS MANAGEMENT
starCITE with Promedia, March 2009
In this white paper, brought to you by StarCite, corporate travel and meetings professionals will learn why executive support is vital to a strategic meetings management effort and how to garner that support—even if it requires investment and resources from upper management.

INTEGRATING CORPORATE TRAVEL, PROCUREMENT AND MEETINGS MANAGEMENT
starCITE with Promedia, March 2009
A Best Practices Roadmap to Strategic Meetings Management Success. In this white paper, StarCite presents its latest industry research about where corporations stand when it comes to travel and meetings integration—and a roadmap for companies ready to reap the rewards of an integrated approach.

BUILDING AN EFFECTIVE BUSINESS CASE: AUTOMATING TRAVEL BOOKING AND EXPENSE REPORTING PROCESSING
Concur, February 2009
Automation of the travel booking and expense reporting process is a growing trend as businesses seek to streamline and increase efficiency. The economic benefits found in automation are prompting organizations all over the world to make travel and expense management initiatives part of their strategic plans. This white paper explores specific steps and examples in the creation of an effective business case for adopting an automated travel booking and expense reporting solution.