Market Research and Industry Intelligence

Leverage the power of PhoCusWright to solve the unique challenges and answer the specific questions you must answer to take your company to the next level. PhoCusWright’s customized research will help you get critical answers to questions such as:

• What is the size of your potential market?
• How do you best reach your targeted buyers?
• How do your products/services measure up against your competition?
• What are online consumers are saying about your offerings?
• How satisfied are your customers?
• How great is your "customer experience" on your Web site?
• Why do your Web site visitors abandon their shopping cart purchases?

FOR MORE INFORMATION ABOUT CUSTOM RESEARCH PROJECTS
Contact Bruce Rosard +1 860 350-4084 x375

Industry Trends/Impact Analysis
PhoCusWright will provide facts, figures, forecasts, insight, commentary and analysis on the business dynamics and various players, and will assess the competitive landscape to square your conclusions with marketplace realities. We interpret the data and make it actionable for your objectives.

A Proven Process for Custom Research

1. We begin with clarifying the scope of your research requirements to ensure that our analysts understand the exact nature of your needs.
2. We provide an in-depth proposal, outlining the methodologies, techniques, timing, deliverables and costs required to reach your objectives.
3. Once the project is accepted, we schedule an initial call with your key stakeholders and our analysts who will be working on your project. This direct access to our analysts ensures the highest level of integration of your needs and our extensive capabilities.
4. Survey and interview instruments are created collaboratively and you will have the final input before they go into the field.
5. Data, analysis and recommendations are usually delivered via Power Point presentation and can be provided via webinar or in person to suit your needs. The Power Point deck is provided as the final deliverable report, giving you a powerful tool to use in both internal and external presentations.
   

“We have been a PhoCusWright subscriber for five years (and have just renewed for another three!). PhoCusWright provides me insights and relevant data that are very useful on a regular basis. Thank you very much for the quality of your services.”

Claude Péloquin
Analyst, University of Quebec in Montreal